Over twenty yearspreparing the arrival of the baby.
We were born on Children's Day, 2003. We're the place where thousands of families begin their parenthood story, with time, judgement and no noise.
Six people,one shared mission.
Founder & Curator
Luís Barros
The person who decides what comes in and what stays out.
Studied brands, talked to manufacturers, tested products with his own hands. Became certain: most things are noise. 100% Bebé is what remains after removing everything that doesn't matter.
Store Coordination
Catarina Moreira
Makes sure every visit is treated the way it should be.
Certified Baby Planner. Coordinates the team and the showroom's rhythm — notices when someone leaves a chair uncomfortable, when a customer is unsure, when the daylight is shifting. Responds before being asked.
Product Specialist
Tânia Ariza
Reads spec sheets with the same care she gives to listening to a family.
Compares, tests, recommends only what would make sense in her own home. Knows every reference by name — and what makes it different.
Ultrasound & Breastfeeding
Constança Marreiros
Ultrasound technician and breastfeeding specialist.
Supports mothers before and after the baby arrives. Performs ultrasounds and answers the questions that usually come later — about latch, about routines, about what is normal and what is not.
Marketing
Isabel Costa de Sousa
Tells the 100% Bebé story without ever inventing it.
Certified Baby Planner. Chooses words with the same judgement the team uses to choose products: no noise, no exaggerated promises, only what makes sense for those just starting out.
Product Specialist
Catarina Correia
Has guided hundreds of families through the essentials.
Strollers, car seats, layette. She knows the products inside out, with the patience to explain everything without ever pushing a choice.
300m² in the heart of Estoril.
A showroom designed to be tried with time. Here you can fold the stroller, install the car seat, compare cots side by side, and understand what fits your routine.
- Address
- Rua Professor Vitorino Nemésio 11A · 2765-362 Estoril
- Hours
- Mon to Sat · 10am–1pm | 2:30pm–7pm
- Phone
- +351 214 676 670